Google and Yahoo! lead for mobile search traffic

Google and Yahoo! account for 79% of all mobile internet search traffic, according to the latest data from Nielsen Mobile.

Google was the most used mobile search engine in Q1 2008, accounting for 61% of share, with Yahoo! attracting 18% of usage. Consumers made an average of nine searches each month using Google, ahead of Yahoo! with 6.7 per month.

However, Nielsen discovered that mobile searches are similar regardless of search engine with information, local listings and websites the most common terms.

Nielsen's research showed that over 60% of consumers who use mobile search are male.

www.nma.co.uk | Alex Farber | 2008-06-13