Google controls 69% of ad serving market

Google controls the serving of 69% of all online ads following its acquisition of DoubleClick, according to reports.

A new survey, from Attributor, looked at which companies served ads for over 25bn web pages, with Google's DoubleClick (35%) and Google itself (34%) coming out on top.

Yahoo! came third with 12% of the market, followed by Microsoft with 10%, suggesting that if the latter's bid for the former does go through, it would still be 47% behind Google.

AOL came in fifth with 5%.

www.nma.co.uk | Will Cooper | 2008-03-31