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Hot topics
What's hot in Internet marketing.
It is hard to keep up with the latest trends in online marketing. Distinguishing between the latest fad and the direction the Internet is really moving in is diffucult. This section brings you best practice guides, tips, top tens much more, keeping you better informed.
Understanding the digital generation
2008-11-24
The digital generation are the people who have grown up in a digital world. Rather than learn use digital media to do the th...
Is it worth paying more to be number 1 on Google PPC?
2008-10-01
For many companies, using Google Pay Per Click is a good strategy to attract target prospects. It is important to be on the 1st page of Google as typically only around 1/3...
Browser wars gives hints of the future!
2008-09-26
Is Google taking on Microsoft on its home territory?
Traffic has no value
2008-07-15
You would be forgiven for thinking that SEM is about driving traffic to your website and that successful SEM is about driving the right traffic to your website. To an extent you are right, as ...
The rise and rise of Social Media
2008-07-07
The numbers show that Facebook, LinkedIn, YouTube and friends are going from strength to strength.
BG Marketers' Guide to Social Networks
2008-07-07
Consumers are using them, advertisers are spending on them and investors are investing in them. But how do you use them to market your business?
10 SEO myths debunked
2008-06-30
Introduction Attending an ad:tech San Francisco panel on search engine optimization, one fact became apparent almost immediately: There is a ton ...
Content is Key
2008-05-12
Content has long been viewed a king, but do you know why? This thought piece looks at why good content is so important and how it can unlock the web for marketers.
UK affiliate spending hotspots revealed for first time
2008-05-06
Britain's first survey of affiliate spending on ...
Ad spend is growing
2008-05-01
UK Advertising spend is growing rapidly.
