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Much maligned, email is a key tool for those who get it right. Find out more.
Below is a list of articles gathered from across the internet relating to email, listed with the most recent first. Please use the search facility (top right) if you are looking for something in particular.
Email-Marketing Tips for a Down Economy
2008-12-16
It's an open secret that email marketing is the highest ROI tool at a marketer's disposal. It's more cost-effective than direct-mail, paid search and a wide array of other t...
Before You Hit "Send," Consult Your E-mail Checklist
2008-11-14
In the fast and furious world of e-mail marketing, important things fall through the cracks all the time, creating embarrassment and lost revenue opportunities for the sender. In a near...
Paying Homage to E-Mail in the Digital Revolution
2008-11-10
When's the last time you checked your e-mail? It doesn't matter if you checked it at home, on a mobile device, or through LinkedIn, Plaxo, or even Facebook. The point is, you're in good company i...
Study shows how spammers cash in
2008-11-10
Spammers are turning a profit despite only getting one response for every 12.5m e-mails they send, finds a study. By hijacking a working...
E-Mail Budgets Linked to Attitudes
2008-10-15
Spending on the established tactic is still rising. M...
A Good E-mail Marketing Program Costs Money
2008-08-28
Forester report higlights importance and value of good email
'Spam' Definition Grows
2008-08-20
Marketing mandate: stay interesting. Just because US consumers opt in to e-mail lists does not give mar...
Study: E-Mail is The Most Effective Form of Direct Response
2008-07-02
E-mail is now the most popular form of direct response marketing, per a new survey of large U.S. corporations conducted by Direct Partners, New York. E-mail is used primarily by 35% of ...
Email Analytics Reveal Sweet Spots In Subject-Line Length
2008-05-27
CAPTIVA ISLAND, Fla. -- Email marketing analytics have led Dela Quist, CEO of London shop Alchemy Worx, to discover a sweet spot for how long subject lines s...
E-Mail Marketing Still Works
2008-04-21
But consumer standards of relevance are high. First, the good news: permission-based e-mail is great at...
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