Dear Customer

The headlines in our latest stories RSS newsfeed told a story recently when it ran like this ...

Driven by online adspend [which is] set to overtake TV in 2009, etail spend [will] grow by 32% this year. A longer forecast sees online retail spend to reach 44.5bn in 2012.In the face of this digital onslaught, Lord Levy says [the] advertising model is outdated in [a] digital age, where the Internet [is] to eclipse TV.

It's exciting times for the Internet!

Kind regards

Tom

From the Resource Centre this month

Industry news

E-Mail Marketing Still Works - But consumer standards of relevance are high.  Click for the Full story ...

Adults living with children are 40% more likely to use web - Adults living with children are 40% more likely to use the internet, according to research from the European Interactive Advertising Association (EIAA). Click for the Full story ...

UK search looks to boost direct sales - Let's get those sales now. UK paid search marketers are placing a slightly higher emphasis this year on... Click for the Full story ...

Smirnoff plans long-term investment in mobile - Smirnoff has revealed plans to heavily expand its investment in mobile following positive results from its current site. Click for the Full story ...

Internet to eclipse TV despite big brand absence - LONDON - UK internet advertising is set to overtake the £3.4bn TV market next year, despite a lack of investment from major brand owners. Figures fr...  Click for the Full story ...

Hot topics

Why content is key - The internet is all about connecting people with what they are looking for. Click for the Full story ...

EIAA Digital Families Report - The EIAA has now launched the first ever 'Digital Families Report' which reveals interesting insights into the digital lifestyles of Europe's online families, Click for the Full story ...

Blogs

Beware, brand terrorist lurking - a great example of brand terrorism. Click for the Full story ...

Levy: "all we must do is adapt"- do ad agencies get digital, or are they under-estimating the change. Click for the Full story ...

Googles new rules on brand - a look at how will Google's New trademark policy impact your effect your web marketing (guestblog). Click for the Full story ...

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