Internet Update

September 2008

The Internet revolution is holding up well in the face of difficult financial times. Retailers, and even the odd online property site, are seeing Internet sales stay strong (with further growth predicted) and ad spend is still growing. But perhaps the clearest indication that the Internet represents safe ground is Gordon Brown putting Internet access for children up the political agenda!

The summer has seen consumers stand up for their rights. Permission based email is getting classed as "spam" for lack of relevance, Google is holding less of their data and the FT is flourishing now that it is free again. The message is clear - on the Internet people still want everything for nothing. The challenge is clearer - how do you make money out of people who want everything for free?

Google has had a good summer. Not only has it leapt into Interbrand's Top 10 Global brands, but it has broken into 2 new markets by launching its first browser, Chrome, and its first mobile phone running on its Android platform. Is this a sign of a things to come? Is Google's "Cloud" taking on Microsoft's "PC on every desk"?

From the Resource Centre this month

Hot topics

Browser war gives a hint of the future - Is Google taking on Microsoft on its home territory? Will The Cloud take over from the PC?

Traffic has no value - Do your site visitors just come and go? A look at how do you get value out of their visits.

Blogs

Relevance is key to email success - if it's not relevant it's spam. This is the blunt message from consumers.

Consumers say "No" - users are voting with their feet in the face of intrusive marketing.

Grow your business without marketing to new clients - a compelling look at the numbers behind relationship marketing.

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